ISCO Team Overview
Behind the scenes of the Iron Skillet® cook off, professionals from New York and across the country are lending their experience and expertise to make the event a success. Bringing the 2016 Iron Skillet Cook Off® to life is a labor of love and World Cares Center would like to introduce our team of hard working volunteers:
Management & Planning Team
Founder of World Cares Center and creator of Iron Skillet Cook Off
Lisa Orloff is the founder of World Cares Center, an organization she spearheaded after the 9-11 attacks when she participated firsthand in the collaborative efforts of first responders and community volunteers. Lisa saw a critical need for a common response platform as well as training and volunteer management protocols in the aftermath of a crisis. World Cares Center addresses this need and offers readiness training, resources, and support for community volunteers so that they may be effective, safe, and prepared when disaster strikes their community. Lisa shares her expertise as an Adjunct professor at Pratt Institute of Architecture, where she teaches a disaster planning course she created for the Construction & Facilities Management department.
Brenda has been the Finance and HR Manager for World Cares Center since 2011 and oversees the organization’s fiscal health.
Reggie has worked as a professional event planner for over eight years and has earned a reputation for producing exceptional events for a wide variety of clients. He also acted as Incident (Project) Commander for World Cares Center from 2012-2013 where he managed ICS staff and a daily average of 80 volunteers for Sandy disaster relief efforts.
Carla has more than twenty years of experience crafting compelling messages for companies, entrepreneurs, individuals, and non-profit organizations. She is thrilled to work with Lisa on the Iron Skillet® Cook Off, as it allows her to combine her love of writing with her passion for food.
Stacey is a graphic designer with extensive experience creating visually captivating branding campaigns for high-end retail clients. Stacey is looking forward to creating a unique visual experience across all of the printed and digital materials associated with the Iron Skillet® Cook Off.
Adriana spent several years working with World Cares Center’s marketing, communications and volunteer programs. She is currently a senior brand strategist at Horizon Media.
Liz is the SVP of Channel Strategy & Research at Ogilvy CommonHealth Worldwide and has extensive experience in retail, packaged goods, and pharmaceutical industry clients. Liz plans to utilize a variety of diverse media and non-media components to drive interest and engagement to the 2016 Iron Skillet® Cook Off.
Deborah is a freelance writer and editor and is developing copy for the Iron Skillet® Cook Off video series. This is Deborah’s first time working with World Cares Center and she is excited to contribute her journalism, corporate communications, and PR experience to the project.
Sponsor Support Team
Jessica is a recruitment professional with a background in sales, business management, and background investigation. Jessica has been involved with this event for several years and was a VIP assistant at the 2011 Iron Skillet® Cook Off.
Brooklyn Brewery and innovator
Kaitie is a marketing professional with a background in food, beverages, product marketing, and event production. She oversees Brooklyn Brewery’s Community Support Program, which includes all sponsorships and local partnerships, including the Iron Skillet® Cook Off.
ICON relationship and sponsorship development
Brian is a VP of Account Management at ICON International, a leader in structured finance utilizing principle positions the company takes in media advertising. Prior to ICON, Brian spent 16 years in the sports and sponsorship marketing industry working for the NBA, Atlanta Olympics and several large sports marketing companies where he maximized his corporate clients’ sponsorship investments. Brian will identify new companies who may want to support the Iron Skillet® Cook Off, and coordinate with iHeart to integrate the Iron Skillet® Cook Off sponsorships into their advertising packages.
Eric Ottaway serves as Chief Executive Officer of the Brooklyn Brewery. The purpose of the Brooklyn Brewery is to brew flavorful beers that enrich the life, tradition, and culture of the communities it serves. Brooklyn Brewery has supported the Iron Chef® Cook Off since its inception and has worked closely with World Cares Center, assisting in many recovery efforts including the Japan Tsumani and Superstorm Sandy, by housing relief supplies in its warehouse, deploying trucks for delivery, and providing volunteer staff.
Ira Spiegel is a fashion retail and merchandising specialist who has worked with Lisa Orloff and World Cares Center for many years.
Thomas Huff – Celebrity Judge
Sukanya Krishnan – Celebrity Judge
Valerie Smaldone – Celebrity Judge and Co- MC